![]() Total points possible for Marketing Mix (Four Ps): 10 pts. Incorporates feedback and suggestions from instructor and peers and makes an effort to improve the writing by editing it themselves demonstrates continuous improvement and initiative in revising and improving work Incorporates much of the feedback and suggestions from instructor and peers demonstrates continuous improvement Incorporates minimal feedback and suggestions from instructor and peers demonstrates minimal continuous improvement Response doesn’t follow instructions response is not researched or may state items directly from the source with little to no original thought, writing is confusing and difficult to follow significantly falls short of or exceeds appropriate length doesn’t address all prompts and assignment criteria incomplete or missing analysisĭoesn’t follow all instructions response is not researched and may be confusing or difficult to follow significantly falls short of or exceeds appropriate length doesn’t address all prompts and assignment criteria incomplete analysisįollows instructions response is researched and articulate may slightly fall short of or exceed appropriate length addresses the majority of the prompts and assignment criteria thoughtful analysis.įollows instructions response is well-researched and articulate appropriate length addresses all prompts and assignment criteria thoughtful analysis.ĭoes not incorporate feedback or suggestions from instructor and peers Proper grammar, spelling, citations, sources, good organization, readability, clear articulation of ideas, correct use of templates, etc. Grammar and spelling mistakes, citations mistakes, some sources not cited, organization and readability is difficult to follow, fairly clear articulation of ideas, incorrect use of templates, etc.įew grammar and spelling mistakes, few citations mistakes, all sources cited, fair organization and readability, fairly clear articulation of ideas, mostly correct use of templates, etc. Serious errors and generally is an unorganized format and information. It may show some coherence but ideas lack unity. Many grammar and spelling mistakes, citations are missing or not all sources are cited, writing lacks logical organization. Marketing Mix (Four Ps) Grading Rubric Marketing Mix (Four Ps) Grading Rubric Criteria: Marketing Mix (Four Ps) You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor. All elements of your marketing plan should be complete. When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments. You may need to do research to get answers to the questions below. ![]() Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. Then, after students have received some instructor feedback, in lieu of a final exam, we recommend allowing the students to revise and resubmit their final, improved Marketing Plan with a final due date prior to the end of term. ![]() Resubmission recommendation: We recommend giving students an initial due date to complete Part 3 of the Marketing Plan after Module 13: Promotion: IMC. Promotional Mix and IMC Tools Grading Rubric. ![]()
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